This privacy policy sets out how Sporteq uses and protects any information that you give Sporteq when you use this website. Sporteq is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Sporteq may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the ‘list of cookies we collect’ section.



We require this information to understand your needs and provide you with a better service. It also helps us with our internal record keeping.

Provided you give us your consent, we may also use this information for the following reasons:

  • To improve our products and services.
  • To send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • For market research purposes.
  • To contact you by email, phone, fax or mail.
  • To customise the website so it’s more in line with your interests.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We only keep your personal data for as long as necessary and with your consent.

Our data retention periods are as following:

  • For internal record keeping: 6 years
  • Order history: 6 years to cover our responsibilities under the Consumer Protection act 1987
  • Marketing activities: 2 years from last communication responded to and only with your expressed permission, which you can remove at any time.



A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.


We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.


Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.




These cookies are necessary for allowing you to use our website. They are not there to collect personal information on you. Turning these cookies off would prevent you from browsing our website. They are purely functional.


Marketing cookies help us to learn more about our visitors, including how they discover and use our website.



Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.


Under the EU’s General Data Protection Regulation (GDPR) you can request to see a copy of the information we hold on you. To see these details, email us on info@sporteq.co.uk or write to us at Regal House, Miall Street, Rochdale, OL11 1HY.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.



The table below lists the cookies we collect and what information they store.


COOKIE name Cookie Description 
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.



Marketing Source Cookie Description 
AwinThese cookies are used by our partners to track the sources of traffic. If you have arrived at our website via a link from a cashback site, turning off this cookie will prevent you from receiving your cashback payment.
Facebook ConnectFacebook connect allows you to sign into our website using your Facebook login if you wish.
Facebook Custom AudienceFacebook custom audience cookies allow us to gather demographic data about our users in order to learn how to reach a new audience.
Retargeting (Google)We use Google to target our advertising based on information we or they have collected. You may opt out here: Google Display Network ads preferences
Universal Analytics (Google)These cookies are used to collect information about how our visitors use our website. They collect the information anonymously. You can read more information here: Google’s Privacy Policy.
YouTubeWe may embed YouTube videos from our official YouTube channel. This mode may set cookies on your computer once you click on the YouTube video player embedded videos.
Zopim (live chat)Zopim cookies allow us to see when we are talking to someone on live chat who has previously visited our website, so that we can improve our communications with our visitors.

In addition to our marketing cookies, we also use Trustpilot as a data processor. Trustpilot works with the company to collect feedback from our customers on our behalf, so that we can improve our products and services. If you do not wish to take part then please contact us so that we can remove you from this service.

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